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Founders


Dave Garr

Dave Garr has managed websites for companies such as Apple, HP, Palm, and Intuit. And he won a Webby for his marriage proposal. He’s always been rather obsessed with user testing, but has been frustrated with how expensive and time consuming it can be. So he ended up doing a lot of quick and dirty user testing with his neighbors, family, coworkers, friends, and (his trademark) captive audiences at train stations.
Darrell Benatar

Darrell Benatar, a serial entrepreneur, founded Surprise.com in 1999 and hired Dave. Darrell was not a believer in usability testing until he saw it in action. He was shocked at the problems people were having with things that he’d always assumed worked fine. So he began doing user testing for all Surprise.com redesigns. Since then, Surprise.com was selected by Time magazine as one of the “50 Best Websites.” Seeing its effectiveness on his site, he’s decided to make it easy for other website owners to do user testing.