Traditional user testing costs $250
$100 Pay a recruiting agency to screen for your target audience ($100 per
user).
+ $75 Pay a user to come to your office for an hour.
+ $75 Pay a facilitator (a usability expert or an employee) to ask
questions and observe a user testing your site for an hour.
= $250 to watch one person use your website.
UserTesting.com costs $19
How we can charge so little to give you both a video and a written review:
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No facilitator. We have a pool of gifted user testers: people who can
use a website and uncover major problems. They clearly articulate their
thoughts while they browse your site, and don't require a facilitator to ask
them questions. Very few people have these user testing skills, which is why
most people who apply are filtered out.
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Bigger pool of testers to select from. Our testers reside across the US.
We aren't limited geographically to only people who can drive to your office.
Our ability to draw on such a large number of testers helps you in two ways:
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More competition drives down prices.
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A bigger pool allows us to select only the highest-rated testers.
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User tester needs less compensation.
Traditional user testers have to drive to and from your office and stay there
for an hour. That’s why they usually get paid $75-$100. Our user testers don't
leave their own computer, and their test sessions are shorter, so they don’t require as much compensation.
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Web-enabled.
We use the web to remove some layers from the traditional user testing process,
such as recruiting agencies that charge about $100 to screen each user (when we
do it for free). And because it’s done over the web, you get your user test
results in a day rather than a couple weeks.
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Trying to get the word out. We're pricing it low to attract attention.