Don't users require a moderator? Yes, usability testing normally requires
a moderator who guides users to make sure they:
- Perform all the tasks and
- Verbalize their thoughts
However, a moderator costs at least $75/hour. Part of our competitive advantage is that we have a large panel of users who can do these two things on their own. And, they do them in the natural environment of their home or office, rather than the artificial setting of a laboratory.