Why UserTesting.com?
Problem: People in charge of websites—developers, designers, managers
(we’ll call them “website owners”)—generally don’t do usability testing. That
is, during the development of a website, they don’t watch people use their site
to discover where it is unclear or frustrating. Why? Because doing this type of
testing is currently expensive and time consuming and gets in the way of
meeting tight deadlines. As a result, it’s rarely done.
One reason that this is a problem is because these website owners are too
familiar with their own company’s products and terminology. So even though
their intention is to create a great website, oftentimes a visitor experiences
confusion or other problems and so exits the site.
Solution: UserTesting.com provides the fastest and cheapest usability
testing on the market. We give website owners access to a network of
pre-screened testers who are articulate and observant and who meet specified
demographics. With UserTesting.com, website owners can request that one or more
testers attempt to complete a task on their website. Testers, speaking their
thoughts as they browse, will have their screens and voices recorded. The
resulting videos will immediately be made available online for the website
owners to watch. Thus, the website owner gets to see their site with “fresh
eyes.”