Users Have Spoken – “New” Google is Better Than “Old” Google

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  • uxmatthew

    Ah – the underlined links are gone. I was wondering why Google was looking so much more airy and open.

    • Harvey Ranola

      There were more than a few users in this study who had this same “a ha!” moment while taking the test :) The last question we asked participants was whether or not they knew about the redesign, and 33 out of 50 didn’t even notice the change until they took part in this study.

  • http://www.interux.com/ Ivan Burmistrov

    Thank you for interesting research! Was the difference on line spacing statistically
    significant?

    • Harvey Ranola

      Glad you enjoyed the research Ivan! The difference on line spacing was statistically significant with a confidence level of 95% – only 9 users preferred “old” Google’s line spacing, but do keep in mind that our sample size was 50 people :)

  • Kumbi Masanganise

    I think as a general rule . Human beings prefer new things over the old . There is just something appealing about something that is new and different form what we are used to.

    • Harvey Ranola

      Interesting point Kumbi, but there are definitely instances where old was overwhelmingly preferred over new. For better or for worse, the first thing that popped into my head was when Coke introduced “New” Coke some time in the 80s.

  • ed

    You really shouldn’t headline articles with hyperbole like, “Users have spoken” off the back of a 50-participant study. I know we’re talking user testing and qualitative rather than quantitative research, but that’s all the more reason not to give the study a statistical sheen. Pick another 50 people and the results could well be completely contrary to these ones, unless there were a methodological bias to the study.

    • Harvey Ranola

      Thanks for the feedback Ed, and we do understand your concern about the validity of the data based on the sample size. Since there were already a number of “expert reviews” about the changes in Google SERPs, we thought it would be fun to take a different approach and provide readers with real feedback from a handful of people. We apologize if you found the headline misleading.