Four CX questions media companies should be asking

And the research strategies to address them

Oh no! We're unable to display this form.

Please check that you’re not running an adblocker and if you are please whitelist usertesting.com.

If you’re still having problems please drop us an email.

By submitting the form I agree to the Privacy Policy and Terms of Use.

About this resource

In the world of the 24-hour media cycle, information never sleeps—especially for media companies. Consumers rely more every day on digital sources for news, entertainment, education, and more, making online interactions with media companies a part of daily life for most. But competition is fast and fierce, and consumers have increasingly high expectations. In an industry that operates at break-neck speed, it takes more than just great content to capture—and keep—the attention of audiences.

In this guide, you’ll find:

  • The four questions to ask to determine if your organization is excelling at customer experience
  • Best practices for engaging and delighting your target audience via your digital products
  • Research strategies to address each of the key trends and overcome challenges

This guide is for Marketing Executives and Product Managers at media organizations.

Go to the UserTesting Homepage

Real. Human. Insight.

© UserTesting 2022