About this resource
In the world of the 24-hour media cycle, information never sleeps—especially for media companies. Consumers rely more every day on digital sources for news, entertainment, education, and more, making online interactions with media companies a part of daily life for most. But competition is fast and fierce, and consumers have increasingly high expectations. In an industry that operates at break-neck speed, it takes more than just great content to capture—and keep—the attention of audiences.
In this guide, you’ll find:
- The four questions to ask to determine if your organization is excelling at customer experience
- Best practices for engaging and delighting your target audience via your digital products
- Research strategies to address each of the key trends and overcome challenges
This guide is for Marketing Executives and Product Managers at media organizations.