Watch a Demo

Jake Cook

Sign up to get bi-weekly insights and best practices, and receive your free CX Industry Report.
Thank you!

Get ready for some great content coming to your inbox from the team at UserTesting!

About the author: Jake is an entrepreneur, professor, and writer. A co-founder of the digital marketing shop, Tadpull, he also teaches Online and Social Media Marketing with a design thinking focus at Montana State University in Bozeman, Montana. He’s fascinated by the art and science of building fantastic digital experiences.

Jake's articles


Empathy maps: a step-by-step guide for better digital experiences