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Lija Hogan

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About the author: Lija is the Director of Strategic Research Services at UserTesting. When she's not helping UserTesting customers understand the wide variety of topic areas they can cover using the platform, she teaches a usability research methods class to undergraduates at the University of Michigan - Ann Arbor.

Lija's articles

cx

Biometrics and customer experience (CX)

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How to get honest feedback from your customers

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Talking to real people, in real time: How to create scripts for Live Conversation

cx

Top 8 tips and tricks for conducting remote omnichannel studies

design

Innovating with design sprints: How to drive the GV Design Sprint process with continuous human insights

cx

Is 2017 the year that UX found its conscience?

design

Why story matters in UX

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5 best practices for innovative UX research