About the author:
Oli has seen more landing pages than anyone on the planet. He coined the term "Conversion Centered Design," authoring the marketing theory behind its seven principles. At Unbounce, he lives in front of a 20ft whiteboard, mashing up usability, interaction design and landing page optimization to create better conversion experiences. His disdain for marketers who send campaign traffic to their homepage is legendary. He was recently named "The 2014 marketer to watch" in the under-42 category by his mother.