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About the author: Ranjitha Kumar is the Chief Research Scientist at UserTesting, and an Associate Professor of Computer Science at the University of Illinois at Urbana-Champaign. Her research has won best paper awards/nominations at premier conferences in HCI, and is supported by grants from the NSF, Google, Amazon, and Adobe. She received her BS and PhD from the Computer Science Department at Stanford University, and co-founded Apropose, Inc., a data-driven design startup based on her dissertation work that was backed by Andreessen Horowitz and New Enterprise Associates.