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About the author:
Sofia is the founder and CEO at EnjoyHQ. EnjoyHQ helps UX and product teams learn from customers faster by centralizing customer feedback and user research data in one place and streamlining research workflows. Sofia has over a decade of experience working in early-stage tech startups. Before EnjoyHQ, Sofia was the Head of Growth at Geckoboard and previously she worked on change management programs for pharma and telecoms in the UK and global advertising campaigns for consumer brands (P&G). When she is not working you can find her skateboarding in Venice Beach, California.