Three Usability Tests That Tripled Lead Generation Conversion Rates

| October 22, 2014
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Get ready for some great content coming to your inbox from the team at UserTesting!

In today’s guest post, online marketing expert Steven Macdonald shares how he used user testing to form the basis of a wildly successful CRO strategy. Enjoy!

You’re already busy optimizing your website and running A/B tests, right?

Good. And how …

4 Simple Tips That Doubled Our Conversion Rate

| January 7, 2014
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Get ready for some great content coming to your inbox from the team at UserTesting!

Today, content marketing expert Steven Macdonald shares four quick fixes that sent his company’s conversions through the roof. Enjoy!

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Conversion rate optimization is the number one priority to digital marketers. SEOs, PPC experts, and email marketers — everyone and …