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[Live webinar] Creating great customer journeys through customer interviews: real-world advice and techniques

Jennifer DeRome  |  July 19, 2018
Buying a car is one of the most complex customer journeys on earth. From deciphering needs and wants to determining a budget to the actual purchase itself, consumers have a myriad of choices and little reliable information to guide them. In this webinar, Bradley Miller, Sr. UX Researcher at Autotrader, will describe how he used UserTesting’s Live Conversation to understand the complex and exhausting process of purchasing a car, and how he used those findings to help his company improve its customer journey.

In this webinar, you’ll learn:

  • How to use ethnographic interviews to get customers to open up about their thinking and the purchasing process
  • How to use that information to bust customer myths within your organization
  • Tips and tricks on how to get the most from live interviews

Register for the webinar

Ready to learn more? Follow the link below to register for the webinar. When: Wednesday, July 25, 2018, at 11:00 AM Pacific How: Register for the webinar here
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About the author:

Jennifer is a Senior Content Strategist for UserTesting. When she's not dreaming up new ways to connect with audiences, you can find her traveling around the world or enjoying a glass of wine with friends.