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Insight for the Experience Economy

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What is human insight? Why data alone isn’t enough to create great customer experiences
Featured Article

Thriving in the Experience Economy, a Q&A with VP of Market Strategy, Michael Mace

How to build empathy and connect with customers through microcopy

The empathy gap in self-service kiosk experiences

Designing for digital natives: Are you ready for Generation Z?

What is human insight? Why data alone isn’t enough to create great customer experiences

Everyday empathy: Practical tips for applying customer empathy

Get the most out of surveys without frustrating customers

The 5 best guides for creating a customer persona

The rise of the Experience Economy: The 2019 CX Industry Report

Insight for the Experience Economy