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[Live webinar series] How we leverage UserTesting

| November 7, 2018
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Get ready for some great content coming to your inbox from the team at UserTesting!

Here at UserTesting, we love to share how our customers are using our platform, but we don’t often share how we use it ourselves!

To help showcase the many creative ways UserTesting can be used across organizations, we’re excited to launch a five-part webinar series in which we’ll delve into how our teams in Design, Research, Product Management, and Marketing rely on the UserTesting platform to leverage human insights to make better, more informed business decisions.

Understanding every customer touchpoint, reaction, and expectation has transitioned from being a cutting-edge advantage to a necessary part of every business decision. Fast human insight is so important, in fact, that according to UserTesting’s 2018 CX Industry Report, an overwhelming 90% of organizations want to empower employees throughout the company to conduct their own CX research.

We hope you’ll join us for one—or all—of the webinars and that you’ll share them with your peers and teams at your company! You can find more details on each of the webinars in the series below. We look forward to catching up with you soon!

How UserTesting uses UserTesting series

  1. Design edition
  2. Research edition
  3. Product Management edition, part 1
  4. Product Management edition, part 2
  5. Marketing edition

1. Design edition

Design Sprints are one of the fastest ways to help teams answer critical business questions using design thinking and customer validation. Naturally, we’re big fans of this approach here at UserTesting. In addition to the quick outcome Design Sprints provide, they can also expose a team to design thinking and rally an entire organization around the customer.

In this webinar, UserTesting’s Product Design Manager Kim Adamski will share a few stories on how UserTesting has used Design Sprints to ship products, lessons learned, and how her team continues to refine their process.

In this webinar you’ll learn:

  • How we’ve shipped products with this method
  • How we incorporate these methods into shorter cycles (design spikes, and experiments)
  • How to fully leverage UserTesting for your Design Sprint

Watch the on-demand webinar

Ready to learn more? Follow the link below to watch the on-demand webinar.

How: Watch the webinar here

2. Research edition

You’ve heard it said that “You are not your user.” However, in the case of our Product Insights team, this isn’t 100% true. As a research team comprised of UX researchers and data scientists, the team often faces many of the exact same problems that our customers tell us about. One common challenge this team encounters is how to ensure our research is having a maximal impact.

In this webinar, UserTesting’s Product Insights Sr. UX Researcher Josh Kunz will share a few stories about how this team uses the UserTesting platform to scale research within the department and throughout the entire company.

You will learn how our Product Insights team:

  • Utilizes MyRecruit to conduct unmoderated and moderated research
  • Enables other teams and departments to easily learn from customers

Watch the on-demand webinar

Ready to learn more? Follow the link below to watch the webinar.

How: Watch the on-demand webinar here

3. Product Management edition, part 1

As Product Managers, you’re responsible for delivering game-changing products that both delight customers and grow the business. It’s also critical that the product decisions you make get buy-in from key stakeholders, whether it’s from your direct team or executives. Not only that, these decisions need to be made faster than ever before.

In our first installment of the Product Edition Webinar, UserTesting’s Director of Product Brian Tran will share a few ways he leverages the UserTesting platform for product discovery and validation, to make decisions quickly and confidently.

You’ll learn how to use UserTesting to:

  • Uncover key unmet customer needs
  • Understand the perceived value of your product to determine pricing
  • Validate and prioritize feature sets

Register for the webinar

Ready to learn more? Follow the link below to register for the webinar.

When: Wednesday, November 28, 2018, at 11:00 AM Pacific

HowRegister for the webinar here

4. Product Management edition, part 2

How do you decide which product opportunities to pursue fast and rally an entire organization around your vision?

In this webinar series, UserTesting’s Director of Product, Tanya Koshy, will share a few stories highlighting how the UserTesting platform has helped her team quickly validate product opportunities and ideas early in the development cycle. She’ll cover how using the platform helps answer questions like, “How do you understand a customer’s pain points?” or, “How do you validate an early solution idea?” and, “How do you empower and engage others in your organization to participate in customer research?”

You’ll learn:

  • Creative, simple methods for testing your ideas early
  • Tips for including folks from across the organization in your research process

Register for the webinar

Ready to learn more? Follow the link below to register for the webinar.

When: Wednesday, December 5, 2018, at 11:00 AM Pacific

HowRegister for the webinar here

5. Marketing edition

User tests can be used to validate a huge array of marketing content—everything from commercials to images to email messages. It can also help you get inside the heads of customers on a wide variety of topics, even sensitive subjects like religion and politics. If you want a fast path to empathy with your customers, this is it.

In this webinar, UserTesting VP of product marketing Michael Mace will share his personal experiences in pushing the UserTesting platform to the limit to validate marketing content and get fast insights on customer attitudes in a wide variety of subjects. He’ll share what works, what doesn’t, and will share tips on what you can try yourself.

You’ll learn:

  • What types of marketing content can be validated
  • How to set up the tests
  • Problems to watch out for
  • How to get insights on sensitive issues that people wouldn’t normally discuss

Register for the webinar

Ready to learn more? Follow the link below to register for the webinar.

When: Wednesday, December 12, 2018, at 11:00 AM Pacific

HowRegister for the webinar here