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The 15 Most-Loved UserTesting Articles from 2015

| December 15, 2015
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It’s been another great year here at the UserTesting blog, and we’ve been honored to have you join us! In celebration of everything we’ve learned together, we’d like to share our top content from 2015. If you haven’t had a chance to read all of these articles yet, go ahead and check ’em out!

1. 30+ Top UX Conferences of 2015


Whether you’re an industry leader or a total newbie, there’s always something fascinating to learn at a UX conference. We’ve hand-picked the conferences you don’t want to miss. (P.S. The 2016 roundup will be out in January!)

2. 44 Responsive Web Design Resources: The Ultimate List


To help you create an optimal viewing experience for your users on all devices, we’ve pulled together a list of some of the top resources related to responsive design. From beginner articles to full-length books to testing tools—this article has it all.

3. Parallax Scrolling: Engaging Or Annoying?


Parallax scrolling was a popular design trend over the last couple of years, but designers and users alike have some pretty mixed feelings about it. We tested a few sites to find out how real people interact with—and feel about—parallax scrolling.

4. 6 Psychological Triggers That Make UX Design Persuasive


Psychological triggers are the invisible forces that influence people’s behavior. When you apply them to design, you can use them to steer your users through their workflow to your intended outcome. (Pro tip: Only use them for good, never for evil!)

5. 9 Pieces of UX Advice I Stole From People Smarter Than Me


What’s the best way to become an expert in UX? Learn from the pros. Here are nine insightful tips anyone can take a lesson from.

6. What is UX Design? 15 User Experience Experts Weigh In


The definition of UX design can be tricky to pin down: ask 15 different people, and you’ll get 15 different answers. That’s why we asked 15 of our favorite experts to share their take on what UX design really means.

7. Dark Patterns: The Sinister Side of UX


Just as UX design can be used to help users accomplish their goals, it can also be used to manipulate people into taking actions they don’t want to take. This article breaks down three common types of dark patterns—and what makes them so nefarious.

8. 35 Landing Page Resources: The Ultimate List


Want to learn what it takes to build a landing page that converts? We’ve got you covered. Check out these helpful resources that’ll teach you everything you need to know, from copywriting to design to optimization.

9. The No-Nonsense Guide to Mapping the Customer Journey


Customer journey mapping is a valuable exercise that’ll give you a clear picture of the interactions customers have with your brand—both positive and negative. This article covers how to map your customers’ journey and then use the map to find optimization opportunities.

10. UserTesting Now Lets You Test Almost Any Experience, Anywhere


Earlier this year, we announced our new mobile recorder, which makes in-the-wild testing easier than ever. You can capture feedback from your target audience on any device, in any location—including in brick-and-mortar stores, on public transit, in restaurants, and more.

11. 3 Practical Reasons to Invest in UX Research and Design


Some companies wish they could spend more resources on improving their UX, but they struggle to justify it in their budget. This article outlines how investing in UX saves money, increases revenue, and gives you a competitive advantage.

12. Making Your Icons User-Friendly: A Guide to Usability in UI Design


UI icons can save space on the screen, eliminate the need for lots of copy, and help users instantly recognize key functions of your product—but only if they’re implemented effectively. We studied what it takes to make an icon successful in a user interface.

13. 7 Brilliant UX Infographics


If a picture is worth a thousand words, then an infographic must be worth even more! These seven infographics break down key UX concepts at a glance.

14. Good UX Isn’t Enough: Why Good CX Is Important, Too


As the concept of customer experience continues to pick up steam, organizations are faced with the challenge of figuring out how the discipline fits into their existing strategy, especially with UX. This post breaks down the similarities and differences in between the two fields.

15. 29 User Interface Design Resources: The Ultimate List


There’s a lot that goes into creating a beautiful (and usable) interface. That’s why we’ve collected 29 of our favorite tips, articles, books, and more… just for our UI friends!

Bonus! Top eBooks from 2015

If you’re looking for something a little bit heftier to read, you’ve come to the right place. These eBooks will help you dive deep on your favorite topic.

Designing a Brilliant User Experience: Color, Font, and Icons

The visual design choices you make on a website or app make a huge impact on your user experience. This eBook will help you design interfaces that are both beautiful and usable.

The Marketer’s Guide to User Testing

Most marketers rely on analytics to understand what their customers are doing, but they don’t always understand why they do those things. This eBook breaks down how marketers can run user tests to gain real insights from their target audience.

The UX Research Methodology Guidebook

UX research is the key to creating great products, and there are a lot of ways to go about gathering user feedback. In this eBook, you’ll learn about various types of research methods—and how and when to use each.