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New eBook: Getting Out of the Office – Testing Mobile App Prototypes with Users

Jennifer DeRome  |  August 24, 2015
You already know that prototyping is essential when designing an app. And you’re probably testing those prototypes internally. But are you testing them with users, too? User feedback, even if all you have to show is a Post-it, can lead to valuable improvements to your app’s functionality, usability, and overall consumer appeal.And it can literally happen overnight. Getting feedback from real users throughout the rapid prototyping process takes just hours when you use the right  tools. This frees up you and your teams to validate your concept, catch more errors, and create a better experience—before you’ve written a single line of code.Ultimately, your users will make or break your app’s success, so why not get their feedback before you’ve coded or built something that might not work for them?But testing prototypes with real audiences can seem intimidating or even impossible given the complexity of your idea. Do you really want to hear that your users aren’t all that excited about your idea? Or that some major changes need to be made to make it appealing? Can you even build and test a prototype for an idea that’s not fully formed yet? Would you want to?

Find out the answers in our newest eBook, which will help you understand the importance of incorporating user testing throughout the prototyping cycle, and how to utilize user feedback to improve your app—before you build it.

Ready to learn more? Grab your copy of the free eBook!

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About the author:

Jennifer is a Senior Content Strategist for UserTesting. When she's not dreaming up new ways to connect with audiences, you can find her traveling around the world or enjoying a glass of wine with friends.