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Oh, the things you'll test!

Stephanie Kong  |  November 01, 2018

Today's post is in honor of National Author's Day, in which our very own Stephanie Kong shares her love of both Dr. Seuss and user testing, enjoy! Congratulations! Today you’re in luck. You’re launching great products That’ll earn you a buck…   … or two or three Or four or more! There’s simply no counting The ROI that you’ll score!   You have ideas in your head And hypotheses to test So you gather customer feedback To ensure they’re the best.   In just a few hours, you’ll review the replies. The customer experience will be revealed— right before your eyes! With your team full of insights, and your stakeholders agreed You’ll make data-driven decisions and then you’ll proceed.   OH! THE THINGS YOU’LL TEST!   Prototypes, ad creatives, the next killer app! You’ll know which ones resonate, and which ones to scrap. And everyone in your organization, including PMs and Design Can use human insights to all get aligned.   You won’t lag behind, because you’ll meet customer need. You’ll pass your competitors and you’ll soon take the lead. Whatever you launch, you’ll be top of the charts. You’ll capture your customers’ heads, and their hearts.   Except when you don’t. Because, sometimes, you won’t.   I’m sorry to share It’s sad, but, it’s true That Messes And Stresses Can happen to you.   But don’t get glum, chum. You can turn this around. Ask your customers, “What’s wrong with this?” And ideas will abound.   With each circuitous workflow and exasperated sigh You’ll witness the challenges and understand why. They will tell you what you need to adjust To transform an experience that had once been a bust.   KID, YOU CAN DO THIS!   So… Be your title Researcher or Product Manager Or Marketer or Design Lean on human insights And your life will be fine! The UserTesting team can support you So drop us a line! Written with the deepest of respect to the prose of Dr. Seuss

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About the author:

Stephanie is a Senior Product Marketing Manager for UserTesting with with over ten years of experience in brand and product marketing spanning the publishing, online advertising, consumer electronics and now SaaS enterprise products industries.