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UX Industry Survey Report 2015: Bigger Budgets Empower Regular Research

UX Industry Survey Report 2015: Bigger Budgets Empower Regular Research

Jennifer DeRome  |  January 27, 2016

In our third annual UX Industry Survey, we surveyed 7,725 professionals to uncover more insights on how companies approach user experience (and customer experience). Today we’ll give you a sneak peek at how budgets for user and customer experience research have changed in the past year.

Bigger budgets empower regular research

In 2014, the largest segment was the $1 to $500 budget range. This year, the largest was $1,001 to $5,500. There were increases in all ranges above $500 and decreases in all ranges below $500.

Survey Results-10

Source: UserTesting UX Industry Survey Report 2015

This year, we saw a rise in more frequent testing. The percentage of respondents who ran tests daily doubled from 2014 to 2015. The number of professionals who ran tests weekly increased moderately while those who ran tests monthly or less frequently decreased.

This suggests companies are allocating more resources to UX research on a more regular basis, allowing for more ongoing user feedback, testing of more initiatives, and even establishing benchmarks for their user experience over time.

To find out more about the latest trends in customer and user experience research, download UserTesting's UX Industry Survey Report 2015.

A movement begins

In our third annual UX Industry Survey, we asked 7,700+ professionals to report on the current state of UX and share what direction their user experiences are taking in 2016.

Get the report

About the author:

Jennifer is a Senior Content Strategist for UserTesting. When she's not dreaming up new ways to connect with audiences, you can find her traveling around the world or enjoying a glass of wine with friends.