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In our third annual UX Industry Survey, we surveyed 7,725 professionals to uncover more insights on how companies approach user experience (and customer experience). Today we’ll give you a sneak peek at how budgets for user and customer experience research have changed in the past year.
In 2014, the largest segment was the $1 to $500 budget range. This year, the largest was $1,001 to $5,500. There were increases in all ranges above $500 and decreases in all ranges below $500.
This year, we saw a rise in more frequent testing. The percentage of respondents who ran tests daily doubled from 2014 to 2015. The number of professionals who ran tests weekly increased moderately while those who ran tests monthly or less frequently decreased.
This suggests companies are allocating more resources to UX research on a more regular basis, allowing for more ongoing user feedback, testing of more initiatives, and even establishing benchmarks for their user experience over time.
To find out more about the latest trends in customer and user experience research, download UserTesting's UX Industry Survey Report 2015.