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Webinar: Testing with your users to help achieve product-market fit

UserTesting  |  January 16, 2018

How do you make sure customers will love the first version of your product? What are the most critical features you need to implement? How can you describe them in terms that customers will understand? What problems do your customers feel most deeply, and how do you connect your product to them?

These questions determine your product-market fit, and they can be difficult to answer before you’ve launched the first version of a product. Many new products and companies fail because they never achieve product-market fit, but you can improve your odds by gathering continuous human insights.

UserTesting is a powerful tool that can be used to test every aspect of product-market fit. Michael Mace, VP of product marketing at UserTesting, will tell you how in a Product Lunch webinar with Product Collective on Wednesday, January 17, at 1:00 PM Eastern time. Mike is a veteran of three startups and has also worked at large tech firms including Apple. He’ll share his own experiences based on years of driving market strategy and working with UserTesting customers.

In this webinar, Mike will discuss:

  • How user research can accelerate an agile design sprint
  • Using user research to discover customer problems
  • Testing marketing messages for a new product
  • When you should—and shouldn't—use user research in a product development cycle

Register for the webinar

Ready to learn more? Follow the link below to register for the webinar. When: Wednesday, January 17, 2018, at 1:00 PM Eastern How: Register for the webinar here

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About the author:

With UserTesting’s on-demand platform, you uncover ‘the why’ behind customer interactions. In just two hours, you can capture the critical human insights you need to confidently deliver what your customers want and expect.