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Weekly roundup: top posts to help designers keep things customer-centric

Steven Carr  |  October 25, 2019

Whether you identify as a product, visual, creative, CX, or website designer, your customer is at the center of everything you do. And it’s through customer-centricity that each of these different roles shares a common thread. Check out these posts to help you build great designs that put your customers first.

1. Why designing for delight doesn’t always work

Why you should read this

Whether you’re designing and developing a new product or service, marketing collateral, website copy, or email campaign, testing the experience you’re designing for with your target audience is crucial. While you can’t plan for every situation, shifting your mindset from designing for delight to designing for your customers might be exactly what you need to do.

2. 3 tips for resolving internal design disputes

Why you should read this

Good-natured conflict is a sign of a healthy team, and it’s necessary for building high-quality products. But when it goes on for too long, it can result in wasted time, energy, and budget. Check out these three tips for presenting your designs in a powerful and constructive way.

3. 5 design terms your design teams want you to know

Why you should read this

No matter your role, if you’re focused on creating great customer experiences, chances are you’re working with multiple teams across your organization. Each team has a unique role to play in creating great CX, and likely use phrases, acronyms, and terms that not everyone will know or understand. Here are five terms your design teams want you to know.

4. 7 Gestalt principles of visual perception: cognitive psychology for UX

Why you should read this

Great designers understand the powerful role that psychology plays in visual perception. When people first see your designs, how do they experience them? To understand what makes UI design work, you need to understand the psychology of human perception.

5. The curse of knowledge: how it impacts you, and what to do about it

Why you should read this

The curse of knowledge means that the more familiar you are with something, the harder it is to put yourself in the shoes of someone who’s not familiar with that thing. Essentially, you can’t unlearn what you’ve learned, and you can’t see it with fresh eyes anymore. That makes designing difficult. Check out this post to uncover how relying on human insight, instead of assumptions, will help you design better CX.

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About the author:

Steven is a Content Strategist at UserTesting. When he’s not inserting oxford commas where they belong, you can find him shooting pool at a local dive or laughing at his own jokes.