Financial services

Everypaw by Cardif Pinnacle + UserTesting

Read how Everypaw pet insurance used human insight to refine a TV campaign that increased their market share

Diane Leung Conversion Rate Optimisation Manager, Everypaw Pet Insurance

UserTesting helps us quickly settle internal debates between executives by showing us the clear preferences of customers.

Diane Leung

Conversion Rate Optimisation Manager, Everypaw Pet Insurance, Diane Leung

  • 85%
    Increase in response rates, from people visiting the website within 5 mins of the TV ad running
  • Illumination of the value proposition that resonates with potential customers
  • Increased market share based on the success of the television campaign
UserTesting enables us to validate what the customers think and feel - especially as the customers change and the market evolves.
Luz Urdaneta Performance Marketing Manager, Everypaw Pet Insurance
Luz Urdaneta Performance Marketing Manager, Everypaw Pet Insurance, Luz Urdaneta
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