Technology

IBM + UserTesting

See how IBM leverages customer insights into business success

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  • Established a reliable, repeatable, scalable usability benchmarking program
  • Decreased lead time on research cycles; staying ahead of design sprints
  • Cost savings for conducting IBM blind studies
We ask a lot of questions. UserTesting helps us turn our assumptions into evidence and each of those experiments helps the business move forward with more confidence.
Eric Mahlstedt - Head of User Research for Cloud, Data, and AI business units at IBM
Eric Mahlstedt Head of User Research for Cloud, Data, and AI business units at IBM, Eric Mahlstedt
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