Toggle

Get Insights
Get Paid to Test

Utility

Contact Us
Divider

Sign in

Main navigation

Products & Services
- Featured Card
  - Run a free test
    See what your customers experience. Get a video of a real person reviewing your website.
    
    Get insights now
  - TrustRadius Best of 2023 Award
    Powering over 3,000 of the world’s top brands
    
    Get started
- Divider
- Links
  - Column 1
    Usertesting
    Platform overview
    Audience solutions
    Plans
    Capabilities
    AI
    Integrations & plugins
    Mobile testing
    Template gallery
  - Column 2
    Userzoom
    Platform overview
    Audience solutions
    Plans
    EnjoyHQ
    Platform overview
    Acceleration program
    Demos
    Integrations & plugins
    Plans
  - Column 3
    Services
    Services overview
    Insights Services
    Strategy & consulting
    Full service research
    Benchmark experience with QxScore
    Accessibility testing
    Customer Support
Solutions
- Featured Card
  - Forrester: UserTesting delivers a 665% ROI over three years
    
    Download the report
- Divider
- Links
Customers
- Featured Card
  - Adobe Photoshop
    "UserTesting makes getting feedback from a wide range of users fast and easy for us at Adobe"
    
    Learn more
- Divider
- Links
  - Customer Stories
    View all customer stories
  - Featured stories
    Amazon
    Burberry
    Costa Coffee
    EssilorLuxottica
  - For Our Customers
    Customer Knowledge Base
    Customer login
    UserTesting CommUnity
    UserTesting University
Company
- Featured Card
  - Top rated by TrustRadius Best of 2023 Award
    Learn how our end-to-end solution can help you and your team
    
    Get Started
- Divider
- Links
  - Column 1
    About Us
    About us
    Careers
    Newsroom
    Partners
    Executive team
  - Column 2
    Initiatives
    Charitable giving
    Education partner program
    OneWorld
Resources
- Featured Card
  - 2023 Experience Research Industry Report
    How are experience research teams keeping pace?
    
    Get the report
- Divider
- Links
  - Digital Resources
    All resources
    Webinars
    Podcast
    Blog
    Guides
    Glossary
    Topics
    Industry reports
  - Events
    Virtual & in-person events
    Customer conference - THiS
    Industry insight series
    Human insight User Group
  - Product Releases
    Latest release
    Previous releases

CTA

Start Here
Start Here
Contact Sales
Contact Sales

Consumer products

My Pup Powered by Purina + UserTesting

See how Purina uses human insight from UserTesting to make their My Pup app a treat for dog owners

It’s quick and easy to set up tests with UserTesting - and, with the help of the Contributor Network, the results come back to us quickly. Those insights help us make the app better.

Karen Marchi

Product Owner, Purina

About the company

Purina is an American subsidiary of Nestlé, based in St. Louis, Missouri. The company produces and markets pet food, treats, and cat litter.

Industry: Consumer products

Company Size: Mid-Market Role: Marketing Customer Type: B2C or D2C Region: North America

Get Started Now

Contact Sales

365%
Increase in app engagement after revising navigation
48%
Rise in active users of the app
4X
Engagement with the app’s content library

Challenge

For six months after launching the My Pup app, Purina conducted unmoderated interviews with UserTesting to validate their design decisions and learn about potential enhancements. They then applied the insights from UserTesting to create a roadmap for adding new features and making updates to the app. So how did they do it?

According to Karen Marchi, Product Owner, “Using screener questions for UserTesting panelists, we were able to find our target users, and see how easy or difficult it was for them to navigate the new app design. Then we compared design options based on ease of use, the attractiveness of these designs to the users, and the options the users said they prefer.”

Contributors were clear regarding the type of experience that would be meaningful to them and the changes they desired.

Solution

Per Leslie Bogosian, Lead UX/UI Designer, “The My Pup team completely renovated our app based on the UserTesting responses, and simplified content for our users to digest. This heightened engagement!”

After Purina made their adjustments, users loved the app’s weekly tips, easy-to-read content, checklists to track progress, the fun voice and tone of the app, the colorful new design scheme, and its simpler navigation. That user satisfaction isn’t just evident from user commentary, but in the corresponding statistics. After the navigation improved, engagement rose by 365% across all key areas of the app. Returning users increased their usage by 28% and active users rose by 48%!

Looking forward, Purina plans to continue optimizing the My Pup App. With the help of UserTesting, My Pup will continue to grow in popularity with dog owners everywhere.

Results

Leslie Bogosian, Lead UX/UI Designer, added, “The My Pup team completely renovated our app based on the UserTesting responses, and simplified content for our users to digest. This heightened engagement!”

After the Purina team made their adjustments, users loved the app’s weekly tips, easy-to-read content, checklists to track progress, the fun voice and tone of the app, the colorful new design scheme, and its simpler navigation. That user satisfaction isn’t just evident from user commentary but in the corresponding statistics. After the navigation improved, engagement rose by 365% across all key areas of the app. Returning users increased their usage by 28% and active users rose by 48%.

Purina plans to continue optimizing the My Pup App. With the help of UserTesting, My Pup will continue to grow in popularity with dog owners everywhere.

The My Pup team completely renovated our app based on the UserTesting responses, and simplified content for our users to digest. This heightened engagement!

Leslie Bogosian Lead UX/UI Designer, Purina

Social

Facebook
Instagram
LinkedIn
Twitter

Quick Links

About Us
Contact Us
UserTesting Human Insight Platform
Login
Careers
UserZoom UX Research Platform

Footer

Products & Services
- Platform overview
- Plans
Solutions
- Team Solutions
- Capabilities
Company
- About UserTesting
- Giving back
Support
- Trust Center
- Legal & other
- Digital Resources
- Additional information

Get the latest news on events, research, and product launches

Oh no! We're unable to display this form.Please check that you’re not running an adblocker and if you are please whitelist usertesting.com.If you’re still having problems please drop us an email.