A customer journey is all the interactions a customer has with your organization before, during, and after the buying process. This includes anything from the first time they hear about your organization to noticing a billboard of your brand while driving to getting help from customer support after a purchase.
Get Started NowContact Sales
While an organization can try to guide the touchpoints of prospective and current customers, ultimately, the customer decides how they interact with you.
Related reading: What is customer journey mapping?