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Overview

Join UserTesting’s Chief Executive Officer, Andy MacMillan, and Chief Insights Officer, Janelle Estes, for a discussion of how companies are leveraging the power of human insights to understand changing customer behaviors, deliver innovative new experiences, and drive more value for their customers and their businesses.

Overview

This session will highlight why The Home Depot started down the path of Harnessing Customer Emotion. We'll talk about ways we've been bringing emotion into our user research, as well as share a breakthrough technique to map the full spectrum of an experience back to the digital products we're working on, so others can learn to create more meaningful experiences for customers.

Overview

How does a business develop new products that its customers need and want? In this session we'll discuss multiple customer-first research methodologies that we use to evaluate new ideas and bring them to life. We'll also review a recent successful product launch and highlight how our approach can be used by any team looking to innovate and bring customer-centric experiences to market.

Overview

As researchers, we strive to drive strategy in an organization. We use empathy and a variety of research methods to bring user behaviors, problems, and needs to the table. But conducting the research is just one piece of the puzzle. Through a real-world case study, I will share some ways we are driving product strategy and impact during the COVID-19 pandemic through user research, beyond conducting studies and extracting insights.

Overview

Forrester’s Kelly Price has spent years speaking with research leaders, distilling key lessons about what sets some research leaders and teams ahead of the pack. This session will outline key strategies research leaders and teams have used to grow the size of their practices, increase the scale and scope of their work, and cultivate an organization that values – and relies on – human insights.

Overview

In Product, we’re so fortunate to be in a position to engage with customers, to deeply understand their needs and problems, to harness our creativity to design and validate solutions for them and to deliver high-quality solutions. But delivering a great product means going through many iterations and capturing a lot of customer feedback. And let’s face it, you'll have to weather a lot of criticism about your product along the way. In this session, learn about how to iterate efficiently, why critics are good for your product, and how to master techniques for turning feedback into value.

Overview

Currently, there's no governing body promoting user research ethics with human subjects. As champions of the DIY research practice, we must also be hospitable hosts within our labs or sessions and cautious custodians of customer information. With an ethical backbone, you can build the best recruitment pipeline, templates, and processes to be sensitive to your users; their preferences; their time; and their information.

Join this session to learn more about:

• The importance of being ethical
• How to create an ethical code
• Actionable insights for putting ethics into practice to influence prototypes, test plans, as well as data collection and retention

Overview

Everyone has something they want to change. Researchers want their insights to influence decision making. Designers and product teams want to gain buy-in. Marketers want to change the customer’s mind. Managers want to change employee behavior. Leaders want to change the way an entire organization does business. But change is hard. We persuade and cajole and push and push, but even after all that work, often nothing happens. Things change at a glacial pace, if at all. Could there be a better way?

In this new talk, Wharton Professor and change expert Dr. Jonah Berger outlines a revolutionary approach to change. Successful change isn’t about pushing harder or exerting more energy. It’s about removing barriers. Overcoming resistance by reducing friction and lowering the hurdles to action. Discover the hidden factors that impede change, why your biggest competitor is inertia, and why big changes require asking for less, not pushing for more. Whether you’re trying to change how consumers or employees think, motivate people to act, or shift the way an entire industry does business or think about customer experience, Berger will teach you how to become a catalyst.

Overview

In the product keynote, UserTesting’s Chief Technology Officer, Kaj van de Loo, and Chief Marketing Officer, Michelle Huff, as they share UserTesting’s latest product and platform innovations.

Overview

More than ever before, economic, health, racial, political, and social issues are rapidly changing peoples' needs, attitudes, and behavior. How can we quickly and accurately uncover those insights to determine the best ways to respond? See how my team is uncovering opportunities and gaps to inspire meaningful experiences that can improve peoples' lives.

Overview

For over 40 years Business Intelligence products have promised to enable business users to explore and understand their enterprise data. Excel delivered on that, but only for single spreadsheets. For organizations who need to understand large structured datasets, they’re still reliant on IT and Data teams that know SQL or who are experts on complex BI products.

After running hundreds of user tests, we found that our own BI product (that’s rated the best!) only enabled 1 in 10 people to explore data. So we embarked on a lengthy process to finally deliver on this 40 year promise, creating a new standard for usability in the BI space. We created thousands of designs, we ran extensive user tests on multiple prototypes and eventually we created an interface, Visual SQL that now intuitively enables 8 in 10 users (not just data teams) to explore and understand their data.

Join Chartio’s Founder and CEO, Dave Fowler and VP of Product Kevin Minnick, for a revealing look into this journey. They’ll share:

Best practices for fast, targeted user testing
Strategies for drawing conclusions from qualitative feedback
Tips for creating an evergreen testing framework
Advice for avoiding common pitfalls
...And more!

Overview

As UX Researchers, we possess many unique traits and skills. We know how to mold conversations to find answers to research questions. We listen with an open ear to our users when they share their successes, challenges, and wishes. We extract insights from observations. We present compellingly and drive empathy for our users. That’s just naming a few of our superpowers that we leverage to drive our work.

Product strategy and vision conversations are lengthy and complex. In this session, I’m going to unpack how UX Researchers at Facebook leverage 5 key Superpowers to navigate these complexities, and drive product vision and long-term strategy in our product spaces.

Overview

We all work hard to collect human insights through user research and other means, only to be frustrated that those valuable insights are usually trapped within research findings and other deliverables that see limited distribution and are soon forgotten after the project at hand is completed. Research insight repositories offer up a solution to this frustration. Many firms are looking to collect, aggregate, meta tag, and store their most valuable insights into a central, searchable, repository meant to ensure that the entire firm can get ongoing value from their research efforts. But how does your organization know if an insight repository is a good fit, and if so, how to proceed in establishing one?

Overview

UX benchmarking studies have inspired GoDaddy's rebranding over the last couple of years. Our study approach focused attention on the awareness and consideration phases of the customer journey. We wanted to better understand the perception of our advertising search engine presence, home pages, and website design over time. In this talk, we'll share how we designed the study and aligned with key decision-makers to pave the way for meaningful changes to the GoDaddy brand.

Overview

Leveraging a VC-funding model, the Indeed Incubator program cultivates intrapreneurship within the organization by allowing employees from across the company to pitch new product ideas. Once funded, each team has an initial 3 months to validate their concept in the market. Without dedicated research support, the Incubator teams work quickly and efficiently to inject the voice of the user into all stages of the product development process, from defining the initial MVP to iterating and scaling the solution.

In this talk, you’ll learn...

Techniques for conducting research quickly without a dedicated research team Integrating the voice of the user throughout your product development process Fostering a culture of intrapreneurship in your organization

Overview

By definition, quantitative data describes the past. It captures activities, patterns, and beliefs that have already happened, and our world is moving so quickly that data points from the past may become useless overnight. Tricia explains how our obsession with “hard numbers” and Big Data has led us to use models built on information that’s outdated to varying degrees as soon as it’s recorded. In this new and emerging era, companies must recognize how quantitative data is tied to the past and embrace ways to merge it with more future-forward information sources. Insight is the key to moving beyond mere numbers, and requires us to make contextual generalizations based on observation and empathy. In this talk, Tricia explains the value of “thick data” as a complement to quant data, and helps listeners understand the importance of generating insights from data, and tying insights to strategy.