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Not the lobster surprise you were expecting?

Good thing, because whatever you’re thinking, your customers probably are too.


Did you have to search for lobster surprise in Urban Dictionary? If you haven't heard the term before, you're not alone—we made it up! It happens when your messaging can be easily misinterpreted or designs hold a double meaning—or don't communicate what you think they communicate.

That's a lobster surprise, and trust us, it's not doing you any favors with your customers.

Avoid a lobster surprise by testing with your target audiences

You might be surprised by what you learn.