Eliminate guesswork and build better experiences


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Reading minds is hard. The good news is you don’t have to.


As high as 62% of prototypes will go live before they’re validated with customers. This mind reading leads to wasted time, money, and valuable resources. Mitigate risk within your development cycle and remove the guesswork by putting your customer at the center of your business and product decisions early and often.

Join this unique discussion with Cassie Mally, Senior Director, Customer Research at GoDaddy and  Ashley Chinzi, Senior CX/UX Researcher at GoDaddyas they review and discusses examples of how embedding human insights at each step of the product development cycle ensures you won’t be left trying to read the minds of your customers. 

In this session you’ll learn how to: 

  • Confidently solve the highest priority problems, make well-informed decisions, and reduce the risk of failed initiatives
  • Increase the velocity and quality of what teams deliver with the possibility of a 20% reduction in rework on average
  • Drive alignment across your organization by sharing insight within existing workflows and common tools


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Human understanding. Human experiences.

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