Needs and frustrations discovery

Identify opportunities to improve customer experiences or activities
needs discovery

Use this template to:

  • Validate your ideas to ensure you build what your customers need

  • Explore customers’ experiences and frustrations with an experience or activity

  • Identify how any audience performs a specific activity and whether they find it likable or not

  • Identify opportunities for delight to inform ads, messaging, and brand campaigns

  • Build campaign strategies based on opportunities you uncover during customer feedback

Understand what your audience likes and dislikes about a specific experience or activity. Easily see, hear, and talk to your customers remotely as they engage with your products, apps, and messaging to help you explore how they perform an activity today, and whether they are satisfied or not.