PLATFORM: ANALYTICS AND VISUALIZATIONS
Instant access to insights with AI and data analytics
Analysis is a critical yet labor-intensive part of building a common understanding of customers. Our AI-powered analytics and data visualizations deliver instant insights to help teams compress time from raw results to actionable insights that guide business-critical decisions.
Faster analysis with AI
Instantly identify key insights from verbal tasks or open-ended survey questions. The AI Insight Summary and AI themes for surveys point you to trends, patterns, and focus areas while freeing you up from manual analysis. AI-generated results point to source videos and raw responses so you have evidence-backed insights to inform decisions.
Video insights from real people
Capture and analyze real-world interactions, facial expressions, and nuanced, unspoken insights with the embedded video player. It automatically generates transcriptions that can be highlighted and easily converted to highlight reels that can be shared with your stakeholders.
Interactive visualizations
Data visualizations, including click paths, sentiment analysis, and keyword maps, bring together various types of data to paint a comprehensive picture of what your participants said, what they did, and how they were feeling.
Pinpoint friction in user experiences
Automatically detect points in the workflow where users are encountering issues or are expressing frustration. Our system analyzes behaviors like rage-clicking or repetitive scrolling and cross-references them with verbally expressed frustrations to identify customer pain points.
Connect the what to the why
Access rich insights from live interviews and think-out-loud tests and validate your findings with survey data to support your recommendations. Get the analytics you need to quickly generate a report for a tree test, validate the information architecture, or generate actionable insights from your surveys—all from a single platform.
Integrating customer insights across the organization
Product and UX
Problem definition ● Customer discovery ● Feature prioritization ● Usability testing
Marketing
Website testing ● Customer journey mapping ● Messaging and positioning ● Campaign validation
Executives
Opportunity identification ● Benchmarking ● Internal implementation ● Risk mitigation
