Introducing the Human Insight Platform
Why organizations partner with UserTesting
Video-first Customer Experience Narratives (CxNs)
Get a vivid, first-person understanding of an experience with CxNs
Fastest way to quality human insight
80%+ of CxNs complete within a few hours through our global, opt-in contributor network
Platform that scales across your teams
Simple user experience designed to scale with flexible, pre-built templates
How it works
CxN Audience Management
Get quality insights from trusted participants of your choice: UserTesting’s global Contributor Network, Custom Network, Invite Network, or customer communities. The platform supports end-to-end audience management to free you up from the admin work.
- Audience recruitment
- Profile management
- Incentive payments
- Quality control
- Onboarding and support
- Security and privacy
Customer Experience Narrative (CxN) Core
Start capturing contextualized customer perspectives in a matter of hours with our drag-and-drop test builder, the template gallery, and ML-powered test distribution engine.
Test capabilities include:
- Live interviews
- Usability testing
- Brand and messaging testing
- Card sorting
- Tree testing
- Clickstream tracking
Human Insight Management
Quickly generate and analyze insights to inform business decisions. Data visualization, ML-generated instant insight, and collaboration tools are accessible through our platform for post-test analysis and sharing across your organization.
- Data visualization
- Auto-generated analytics and transcriptions
- Intelligent insights
- Folders and workspaces
- Highlight reels
- Results download and sharing links
Data and machine learning
UserTesting’s AI and machine learning implementation is designed to remove repetitive tasks while allowing humans to focus on nuanced, high-cognitive tasks. From participant quality control to sentiment and behavioral analysis, our proprietary machine learning models are embedded throughout the insights discovery workflows to accelerate time to insights.
Forrester: UserTesting delivers a 665% ROI over three years
A recent Total Economic Impact™ (TEI) Study, conducted by Forrester on behalf of UserTesting, illustrates how organizations using the UserTesting Human Insight Platform can realize $2.03M in value and 665% in ROI over a three-year period.