Financial services

T. Rowe Price + UserTesting

Witness how quick insights from UserTesting contributors helped T. Rowe Price solve a business-critical design problem

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  • Solved a 37% drop off rate for opening online accounts
  • Within hours, user insights uncovered a design problem and provided a solution
  • Increased confidence in project research from stakeholders and senior leadership
UserTesting has totally changed the perception about user research being an expensive and time-consuming process.
Harsha Thayi, Senior Manager, User Experience, T. Rowe Price
Harsha Thayi Senior Manager, User Experience, T. Rowe Price, Harsha Thayi
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