UserTesting industry report: 2022 Black Friday-Cyber Monday forecast

Illustration of person looking at their laptop with shopping cart website behind them

Holiday shopping can be a combination of tradition, nostalgia, excitement, and stress for consumers. As retailers evolve to meet the changing needs of their customers, finding the right balance to create memorable—and profitable—holiday shopping experiences is a challenge ecommerce businesses face year after year.

To learn more about shopper expectations for the 2022 holiday season, UserTesting commissioned a global survey of over 4,000 consumers from around the world, to learn how people are adopting new shopping trends, leaning into more traditional holiday shopping rituals, and what they expect to spend this year.

Check out each of our 2022 Black Friday-Cyber Monday forecasts below for each of these regions to learn more:

  • North America: 2,003 consumers surveyed
  • Europe, the Middle East, and Africa (EMEA): 1,000 consumers surveyed
  • Asia Pacific (APAC): 1,000 consumers surveyed 

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Black Friday-Cyber Monday forecasts around the world

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