Human Insight Podcast

Hear from top experts in the fields of conversion optimization, UX research, design, product, and more.

Speaking the language of execs: it's not about CX

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Are you speaking the language of your executives? 

If you’ve been sending them a doc to explain your latest great idea, you’re not. 

Because they speak in the language of spreadsheets. 

In Episode 12 of the Human Insight #podcast, @Tamara Adlin discusses the importance of understanding your audience, especially when your audience are your executives. In this episode, you'll learn:

  • Her seminal book, The Essential Persona Lifecycle: Your Guide to Building and Using Personas
  • Her magic trick to achieving executive alignment
  • Startups and the Catch 22 of the MVP
This episode originally aired April 19, 2021.

How video evokes empathy: insights from a former design lead at Hulu

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When John S. Couch started at Hulu as Vice President of UX and Design in January 2016, one of the first things he wanted to do was produce a vision video. 

Design is a lot like the parable of the elephant and the blind men, said Couch, author of The Art of Creative Rebellion. In the story, the blind men have never come across an elephant before so each man feels and describes only one part of the elephant, like its trunk or tail—unable to describe the elephant in its entirety 

“They're all correct, but they're looking at it only through one slice,” Couch said. “And what I wanted to do was make a short film, which described the end result. What the whole elephant looked like.”

“And there was an immediate mental shift,” Couch said. “From ‘We're not really sure’ to ‘Oh, that's the elephant.’”

In Episode 11 of the 
Human Insight Podcast, Couch goes on to talk about his career path (such as exaggerating his skill sets to land a job at Wired to the evolution of his role now as a Mr. Wolf—consulting companies on their UX and design problems).

This episode originally aired April 12, 2021.

Accelerating edtech: A conversation about supporting learners in a remote world

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Edtech is booming.  In this episode of the Human Insight podcast, we interview Raina Mehta who is vice president and head of product and UX at Kaplan. In her interview with Janelle Estes, UserTesting’s Chief Insights Officer, Raina shares how Kaplan is accelerating edtech and the challenges they–and all edtech–have to address to engage with today’s online learners.

This episode originally aired April 5, 2021.

Season Two coming soon

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In this season of the Human Insight podcast, Andy MacMillan and Janelle Estes will be talking with some incredible experts and thought leaders who believe in, value, and invest in human insight to get a holistic understanding of their customers.

That includes Raina Mehta, head of Product and UX at Kaplan; John Couch, author of The Art of Creative Rebellion, and Dan Storms, Chief Product Officer at CookUnity, and many others. 
 
On the show, we’ll shed light on trends; explore how we can learn and get better, and elevate the work of leaders and experts pushing the boundaries of our industry.

The Human Insight podcast is an original series from UserTesting. Follow us wherever you get your podcast. Talk with you soon.  

This episode originally aired April 2, 2021.

Innovation & UX in the public sector

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Stephanie Nguyen, Research Scientist, MIT Media Lab and Nick Sinai, Senior Advisor, Insight Partners and Adjunct Faculty, Harvard Kennedy School join UserTesting CEO, Andy MacMillan, and Chief Insights Officer, Janelle Estes.

This episode originally aired November 30, 2020.

UX in a B2B world

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Kate Lawrence, Senior Director, User Experience at Akamai Technologies, joins UserTesting CEO, Andy MacMillan, and Chief Insights Officer, Janelle Estes, to discuss user experience in B2B.

This episode originally aired November 16, 2020.

The parallels between UX/CX and employee experience

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UserTesting's Chief Insights Officer, Janelle Estes, and Head of UX Research at Humu, Marieke McCloskey, discuss the parallels between UX/CX and employee experience.

This episode originally aired November 2, 2020.

Harnessing customer emotion to create meaningful experiences

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UX leader Paul Stonick joins UserTesting's CEO, Andy MacMillan, and Chief Insights Officer, Janelle Estes, to discuss harnessing customer emotion to create meaningful experiences.

This episode originally aired October 19, 2020.

Building a customer-centric culture at Rothy's

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Rothy's Product Designer, Gina DeMatteo, joins UserTesting CEO, Andy MacMillan, and Chief Insights Officer, Janelle Estes, to discuss taking a proactive approach to understanding and addressing customer needs and building a customer-centric culture.

This episode originally aired October 6, 2020.

COVID-19's impact on travel industry consumer behavior

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Diya Loney, Costco Travel Product Manager, joins Chief Insights Officer, Janelle Estes, and guest co-host VP, Market Strategy, Michael Mace, for a discussion about how the COVID-19 pandemic has impacted travel industry consumer behavior. 

This episode originally aired September 21, 2020.

Measuring user happiness

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Tomer Sharon, Managing Director, Head of User Research & Metrics at Goldman Sachs, joins UserTesting Chief Insights Officer, Janelle Estes, to discuss measuring user happiness. 

This episode originally aired September 7, 2020.

Health communication and the future of telemedicine

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CEO, Andy MacMillan,‍ and Chief Insights Officer, Janelle Estes,‍ speak with Director of The University of Texas at Austin Center for Health Communication and Professor of Population Health, Michael Mackert, Ph.D. about what health communication is, why it matters, and the future of telemedicine in light of the global COVID-19 pandemic.

This episode originally aired August 14, 2020.

Messaging and brand during coronavirus

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UserTesting's Chief Insights Officer, Janelle Estes,‍ hosts a discussion with CEO and Founder of Motivate Impact, Mona Patel, on messaging and brand during the COVID-19 pandemic.

This episode originally aired August 6, 2020.