A webinar series about remote research with experts Steve Krug and Tomer Sharon
Author and Usability Consultant, Advanced Common Sense
Steve Krug (pronounced kroog) has been in the usability consulting “racket” for more than 25 years, long enough to meet tons of interesting people and do more than his share of presentations, keynotes, and workshops. But most people know him as the author of Don’t Make Me Think: A Common Sense Approach to Web Usability (400,000 copies in print, now in a thoroughly updated 3rd edition) and Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems.
Sr. UX Researcher, Google and Author of Lean User Research and It’s Our Research
Steve and Tomer will go live for an hour once every two weeks in a free-form conversation about a remote research topic. Each episode will include a demo of a different kind of remote research technique for a real product.
Steve and Tomer will discuss tips, anecdotes, and the differences between in-person and remote usability tests. Learn about the best timing for a usability test as well as practices to stay away from.
Everyone agrees remote testing has enormous advantages in turnaround time, easy recruiting, scheduling, etc. But there are different ways to run a remote study! Which is better—or more appropriate—for you: Moderated or unmoderated remote testing?
Learn how to observe how real people currently solve real problems without “getting out of the building”. Remote free exploration prevents you from developing apps and websites that nobody needs.
Explore recruitment techniques that will help you identify users for your next study. Whether you need participants with fresh eyes or a very specific skillset, recruiting research participants efficiently is all in how you approach it.
Most people think of A/B testing as a method to statistically optimize conversion rates. Steve and Tomer will discuss how you can use A/B testing to improve your product by comparing it to itself over time, comparing it to the competition, or to help you make informed choices between different design options.
Hear about how to identify usability metrics that matter most, how to get the data you need, and what to do with it. Learn about metrics other than time-on-task, task success, and satisfaction to help evaluate a design. (Have you ever measured “lostness” or “sighs per task”?)