Ad testing

Use this template to:

• Assess how people react to your ad, and whether they'll take action

• Evaluate how easily your ad is understood by your target audience and if your logo and/or brand assets are recognizable

• Ensure the tone and messages communicate what you intended and avoid unintended interpretations 

• See whether your visuals help drive an inherently negative or positive reaction from the customer

• Test competitive images or visuals to better understand how customers perceive your competitors