Website conversions

Gather insights about what motivates your customers to take action on a website
product adoption

Use this template to:

  • Evaluate how compelling and valuable your site is for your customer

  • Identify opportunities to improve conversion rates through your purchase funnel

  • Validate the likelihood that your customer would take action based on information on your site

  • Observe how easy or hard it is to complete a specific task to understand what is driving behavior reflected in data and analytics

  • Test your competitors' website to identify opportunities to improve your own

Ensure your website clearly communicates its purpose and entices people to take the next step. Easily see, hear, and talk to your customers remotely to see what resonates and where you may need to spend more time optimizing.