Website conversions

When it comes to website conversions, there’s no one-size-fits-all approach. But fail to prioritize this, and it can be costly. Research has found that 88 percent of online shoppers are less likely to return to a website after a poor experience. And retailers lose $2 billion in revenue annually because of slow-loading websites.

Validate the likelihood that your customer would take action based on your site’s information with this template, and ensure your website clearly communicates its purpose and entices people to take the next step.

Whether you opt for moderated or unmoderated testing, easily see, hear, and talk to your customers remotely to see what resonates and where you may need to spend more time optimizing.

You may have realized that your landing page conversion rates are lower than expected (or progressively decreasing after a major update). Or that customers have been leaving for the competition. Or, your website is going live for the first time and you’re looking to decrease as much risk as possible.

Though we may wish it wasn’t the case, what we see may not always align with what our customers see, causing blind spots when we evaluate our own website. This template works to take out the guesswork, and our own biases.

To get started, you’ll need a publicly accessible link for the site or webpage you’re evaluating.

Related reading: Usability testing templates and checklists