Take a tour of the UserTesting platform in this 8-minute demo. You’ll learn how fast and easy it is for your team to set up, run, and analyze studies with UserTesting so you can start getting valuable user insights.
UX in Action: LyftFrank Yoo
Frank Yoo, Head of UX & Product Design, gives us a behind-the-scenes look at the design process at Lyft! He talks about how his team is structured and walks us through a recent UX challenge that resulted in an overhaul of the app’s UI.
How to Win More A/B TestsPeep Laja
If you come up with your A/B test hypotheses based on the “how about we try this” or “marketing team brainstorm” methods, it’s no wonder you’re not getting many wins.
Peep Laja, founder of ConversionXL and voted the most influential conversion rate optimization expert in 2015, shares a better way to A/B test and will walk you through how to start implementing this process immediately.
Avoiding Disaster: What a Successful Website Redesign Looks LikeBrian Massey
Brian Massey, founder of Conversion Sciences, discusses the perils of doing a website redesign and how to end up with a site that performs better in the end. We explore case studies of redesigns that have soared and those who have crashed. You’ll leave with practical advice on how to assess your existing site to decide if a redesign is even needed.
Getting Field Observation Right: 10 Things to Pay Attention ToTomer Sharon
Observing how humans behave in our natural environments produces a lot of valuable data and insights. But it’s difficult—if not impossible—to pay attention to everything that’s going on during a field observation.
In this webinar, Tomer guides us on how to stay focused during field observations and what to pay attention to in order to capture data critical to your research goals.
UX in Action: SkillShareSpencer Schimel
Curious how innovative companies tackle UX issues? How do they test things? What’s their design process like?
Spencer Schimel gives us a behind-the-scenes look at the design process at Skillshare! Spencer and Stef Miller (Marketing Manager here at UserTesting) discuss all things UX in the first installment of our UX in Action series - where we ask leading designers how they approach UX on a daily basis.
Three Rules Every Mobile Product Needs to Be SuccessfulSophie-Charlotte Moatti
How do you go about creating mobile products used by billions of people? What are the new rules shaping the future of connected technology? Drawing from her work experience as an executive at places like Facebook, Nokia, and Opera Software, as well as extensive interviews with executives at mobile pioneers such as Airbnb, Pandora, and Uber, SC Moatti lays out the three rules that every mobile product needs to be successful in this on-demand webinar.
Making Sense of the Marketing Technology Landscape TodayJascha Kaykas-Wolff, Kobie Fuller
In the last ten years, the number of tech tools and platforms available to marketers has grown exponentially. The good news is that marketers can solve their problems better, faster, easier, and for better ROI. The bad news is that they need more time to parse the martech landscape.
In this on-demand webinar, Jascha Kaykas-Wolff of Mozilla and Kobie Fuller of Accel will share the story behind GrowthVerse, an online tool which puts over 800 marketing technology companies into a visualized modern marketing landscape. They discuss the inception and execution of Growthverse and where they see the marketing tech landscape growing in the next 10 years.
Your Product Strategy: How to get alignment and buy-in from all stakeholdersJim Semick
For anyone building products, getting stakeholders on board with your strategy can be a challenge. In this on-demand webinar Jim Semick from ProductPlan shares his strategy to get buy-in from stakeholders and communicate a compelling product roadmap and strategy clearly to everyone in the organization.
Effective Remote Design: Successfully Collaborating with Virtual TeamsJim Kalbach
Any kind of remote collaboration is hard. But it can seem nearly impossible when you are working with a design team. The visual interaction and open environment needed for great creative work can be tricky to achieve when your team doesn’t sit in the same room. But effective remote design and collaboration is possible.
In this on-demand webinar, Jim Kalbach from MURAL addresses common obstacles and talks about techniques that can make remote design work for your team.
Build What Your Customers Really Want: Integrating Voice of Customer into Your WorkflowSubir Kumedan
Giving your users what they want and getting them to take action are increasing challenges for any company. Integrating voice of customer into your workflow is key to understanding the why—or why not—behind your user’s needs, wants, and actions. However, many companies don’t integrate voice of customer into their design process
In this on-demand webinar, Subir Kumedan, founder at UXforAll, walks through, and offers strategies to overcome, the twelve most common barriers faced by teams trying to integrate voice of customer into their existing workflow.