Webinars

E-commerce conversion is up to three times lower on mobile devices than on computers. As more and more users go mobile, that adds up to a huge potential drop in e-commerce sales. UserTesting studies show that most of the problem is due to preventable design flaws in mobile websites and apps. So what can be done to increase mobile conversion? In this on-demand webinar we’ll go over the top three mobile conversion problems, how to solve these problems, and videos of real-world mobile tests that show the problems and solutions.

In this intermediate level, on-demand webinar, lean evangelist Jeff Gothelf answers the audience’s questions about UX design and lean principles. Learn how to get buy-in from your team to adopt a lean approach, how to speed up the development process on a new product, how to prioritize a long backlog of improvements, and more. Plus, find out Jeff’s answer to the tricky question, “If you could only follow one lean principle, what would it be?”

Whether you’ve been doing usability research for years, or have just started, it’s possible that you’ve learned, inherited, or developed some user testing “bad habits”. In this on-demand webinar, Dr. Weinschenk will walk us through the 10 most common and critical mistakes that people make when they are planning, conducting, analyzing and reporting on user testing – and what to do about them.

You know accessibility is important and try to follow accessibility guidelines. But how can you learn the context for these guidelines and make designs that improve accessible user experience? By including people with disabilities in user research and usability testing. In this intermediate level, on-demand webinar you’ll learn ways to include people with disabilities in UX research and about things to consider when doing usability testing.

When users engage with an organization, they don’t consider it to be through the “email channel” or the “web channel”. Instead, they see the interaction as one of many that make up their overall experience with the company. This intermediate level, on-demand webinar includes guidelines for creating a usable cross-channel experience, along with ways that you can start researching and evaluating the experience your organization provides your users today.

How do you unlock growth for your business? By starting with a deep understanding of your current users. In this on-demand webinar, Sean Ellis, CEO of Qualaroo and Founder of GrowthHackers.com, will show you how to uncover new growth opportunities from the goldmine that is your existing user base. Learn from Sean’s experience at Lookout, LogMeIn, Dropbox, and Eventbrite to go beyond analytics, and find actionable insights that lead to sustainable growth.

Watch this on-demand webinar with Brian Sullivan and learn how to design like da Vinci! Brian will teach you the 5 sketching secrets of da Vinci, the 4 rules for generating ideas, and the 4 rules for refining ideas.

Watch this on-demand webinar with Michael Mace, the Mobile Strategist for UserTesting.com, and discover the four common reasons why mobile apps and websites fail.

Are you thinking about responsive design? Before designing grid systems and adding media queries, you need to start at the core: the content. In this On Demand webinar, with Sara Wachter-Boettcher, you’ll learn the basics of content strategy, why a content focus is essential to doing responsive right, and how to start revisiting your content and make it flexible enough to fit any device.