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Ad testing

Gather reactions to a print, billboard, or digital ad

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Use this template to:

  • Assess how people react to your ad, and whether they'll take action

  • Evaluate how easily your ad is understood by your target audience and if your logo and/or brand assets are recognizable

  • Ensure the tone and messages communicate what you intended and avoid unintended interpretations 

  • See whether your visuals help drive an inherently negative or positive reaction from the customer

  • Test competitive images or visuals to better understand how customers perceive your competitors

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