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Card sorting

Understand how participants group content and label categories

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Use this template to:

  • Design (or redesign) the navigation of a website or the organization of content within it

  • Increase the findability of content on your website

  • Discover how people understand different concepts or ideas

  • Find the right words to form your navigation

  • Adapt to customer needs and surface the most important information

  • Quickly spot popular groupings and categories and use this information to build a better website or app

Card sorting helps to evaluate information architecture—or the grouping of categories of content, the hierarchy of those categories, and the labels used to describe them. Easily see and hear your customers remotely as they perform a card sort so you can better speak their language, and meet their needs.

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