Test the usability of your app and ensure customers find it easy to use
Validate that customers understand how to use your app and navigate the information within it
Test navigation elements and make sure your customers can find what they’re looking for
Observe how easy or hard it is to complete a specific task within your app
Ensure your app's look and feel evokes the intended emotion from your customers
Understand what's driving the behavior reflected in your data and analytics
Identify opportunities to improve conversion rates
Analyze how users navigate through your app given a specific task or goal. Easily see, hear, and talk to your customers remotely as they engage with your app to hone critical user flows, and improve your information architecture.