Ensure your multichannel experiences are seamless—especially during a redesign
Master the delivery of a connected customer experience in an increasingly complex retail landscape.
Understand and connect behaviors and motivations at every step of the customer journey
Understand consistencies, inconsistencies, and evaluate overall experience across channels
A multichannel study captures activities that span more than one channel or device. While there’s a lot to plan for and consider when structuring this study, the payoff is rewarding: your team gets a full picture—from your customers’ perspective—of what it’s like to experience a series of interactions across the touchpoints that matter.