Generate a compelling and holistic picture of your ideal customer
Assess attributes of your customer that may affect the experience you provide them
Become more inclusive and encompass people that represent the full range of human perspectives
Provide business teams information they need to make decisions considering the needs, experiences, and goals of their diverse users
Connecting with users requires you to uncover information about their unique attitudes, behaviors, characteristics, and desires. In order to get a complete view of your diverse user base, you’ll need to pull together enough qualitative stories that breathe life and context and make the persona feel real.