Gather insights about what drives usage and adoption of your product
Understand the context where the product is used
Understand what could make the experience easier and more delightful for customers
Compare usage feedback to what you learned during product discovery to see if designs address the identified problems
After you've launched a new product or feature, continue monitoring usage to address new challenges and evolve the experience to drive greater adoption or conversion. The questions you ask post-launch will help guide decisions on functionality or features you may need to add or remove.