Evaluate how compelling and valuable your site is for your customer
Identify opportunities to improve conversion rates through your purchase funnel
Validate the likelihood that your customer would take action based on information on your site
Observe how easy or hard it is to complete a specific task to understand what is driving behavior reflected in data and analytics
Test your competitors' website to identify opportunities to improve your own
Ensure your website clearly communicates its purpose and entices people to take the next step. Easily see, hear, and talk to your customers remotely to see what resonates and where you may need to spend more time optimizing.