Test the usability of your website and ensure customers find it intuitive and easy to use
Validate that customers understand how to use your website and navigate the information within it
Test navigation elements and make sure your customers can find what they’re looking for
Observe how easy or hard it is to complete a specific task on your website
Ensure your website's look and feel evokes the intended emotion from your customers
Understand what's driving the behavior reflected in your data and analytics
Identify opportunities to improve conversion rates
Analyze how users navigate through your website given a specific task or goal. Easily see, hear, and talk to your customers remotely as they engage with your site to hone critical user flows, and improve your information architecture.