Brand attributes

Gather impressions from people familiar with a brand

Use this template to:

  • Gain insights into the types of characteristics and attributes associated with your brand, product, service, or application

  • Measure the impact of your messaging, before and after your target audience has had the chance to interact with your brand

  • Ensure a consistent brand image and voice across your digital and in-person experiences

  • Understand perceptions of your brand—whether it’s well known or being introduced for the first time

The impression your brand instills is important. After all, it's what will (and sometimes won't) make a lasting impression on your target audience. Every interaction, every mention, every moment that someone shares with your brand is a chance for you to improve their perception of your company.