Tree testing

Measure how easily users find content within your site navigation

Use this template to:

  • Evaluate the findability of topics on a website

  • Establish a baseline for your existing site structure and uncover existing issues and areas for improvement

  • Compare different versions of your proposed site structure to determine which makes the most sense to your users

  • Understand how people find information on your site, if people fail, how long it takes, and the paths took before settling on an answer

Tree testing provides feedback about site navigation and content labels—helping customers improve engagement, conversion rates, and customer satisfaction. Easily see and hear your customers remotely as they perform a tree test so you can better speak their language and meet their needs.